Economical
Impacts of a wide range of economical factors on BMW performance are evident and significant. Namely, vast GDP fluctuations in EU countries during the last few years with direct implications on consumer spending in EU countries is a substantial economic factor that affects BMW.
Moreover, additional economic factors that affect BMW revenues include, but not limited to appreciation of Renminbi (RMB) of 1% to 2% during 2012, volatility of GBP:EURO exchange rates, and volatility of price for crude oil.