Zara is a popular Spanish clothing store that uses a very clever marketing strategy to achieve its business goals. Consequently, Zara has become Spain’s best-known fashion brand. Amancio Ortea Gaona started the company in 1963. A half a century later, it has become own of the world’s fastest growing manufacture of affordable Spanish fashion clothing. Currently, there are over 2000 stores in 77 countries including China, and the numbers are likely to double in the near future.