C is for communication
having built up your comparative strengths. it is necessary to communicate this to the proper audience using appropriate platforms. what differentiates your company, products and services in the new regional battlefield? how would the company forge forward? how will the aec change things for everyone in the company and how could each one contribute to ease the company's transition into the new reality? enterprises should be able to connect with relevant stakeholders, both internal and external, and engage them in meaningful interaction in target locations at the proper time