Internet surveys provide an economical and efficient medium of reaching a large number of potential respondents. A related advantage of Internet surveys is that a researcher has greater access to participants with a particular characteristic (McKenna & Bargh 2000; Wright,2005). It is easier to find people who share a specific interest, belief, or characteristic, than asking many more people by mail or on the phone. Hence there is a saving of time, as well as the cost of printing surveys, postage, and phone bills.