This study is a qualitative study on motives and experiences of using complementary and alternative medicine in Sweden. The general aim of this article was to examine individual experiences of choosing and using of Complementary and Alternative Medicine. Moreover, it was also to answer questions about why people choose treatments outside conventional medicine and or/public health care, how choices are carried out in practice, how use of Complementary and Alternative Medicine is experienced compared to conventional treatments, and how use develop over time. This study consists of in-depth interviews with 10 users Complementary and Alternative Medicine (CAM) in Sweden. The participants represent different backgrounds and experiences of using of Complementary and Alternative Medicine. The interviews have been analysed in accordance with content analysis. The results also show that frustration and critique, values and ideology, individual responsibility, and combining treatments. In general , the participants were highly reflexive on issues concerning their health. They highlighted their own role and responsibility, combined a variety of treatments, and continuously dealt with questions on risks , even if they had relatively different approaches to if and when to use of Complementary and Alternative Medicine. The results also show that motives may change over time. Even if initial choices were closely related to disappointment, failure, and critique of conventional health care, long-term use was motivated by ideological characteristics of Complementary and Alternative Medicine treatments. This study also supports the idea that initial motives for choosing of Complementary and Alternative Medicine may differ from those explaining long-term use.