2. an increase in prices of these products would result in proportionally less decrease in their demand. It was found that consumers were not willing to pay a price premium for frozen potatoes and for frozen green beans. consumers would pay a price premium for frozen foods. It was understood that when
deciding which products should be produced in frozen
form, it would be rational to select those products which
can not be stored for a long time or which can not be
produced out-of-season in greenhouses. Since almost
any kind of fresh fruits and vegetables are available in
Turkey all around the year.