Generally, supply chain and logistics managers design their logistics efforts to meet transportation and regulation requirements in different markets, standardizing their services as much as possible to be operationally efficient.While this is fine,customers are often lost by not meeting their specific service bundle requirements. The good news is that groups of customers often have identical or similar values for logistics services, and thus our services can be standardized for these segments to enhance value.Typically,business buyers’ values are not defined by the market they are in,but rather by needs influenced by competitors, capacities, and customers.Thus,groups of buyers in different countries often have more in common with one another than with other consumers in the same country. As a result,we should tailor