For instance, advertisers can opt to place ads in the News Feed – this coveted piece of real estate is accessed by more than 75% of Facebook’s active users via their mobile device. Mobile users don’t see the right hand column ads. In addition, Power Editor allows advertisers to upload their own email database and places ads to them. You can even get Facebook to find you “lookalike audiences” that are similar to your own database. I recommend running ads to drive traffic to specific campaigns during a product launch, or to boost lead generation. Page owners can direct traffic to a specific app on their page, e.g. a contest, giveaway, etc.