AREAS OF CONSIDERATIONSTRENGTHS1.Strong market position.
a.
BKC is the world's second-largest Fast Food Hamburger Restaurant (FFHR)chain as measured by the total number of restaurants and system-wide sales.The company’s specialty is burgers and fries which it sells through over 12,150flagship fast-food restaurants. The company leverages its strong market positionto gain economies of scale and increase its bargaining power.b.BK has more than 12,150 restaurants in all 50 states and in 76 countries andU.S. territories worldwide