a name, Word or mark, symbol, design, or a combination. All of those things with the intention to specify the goods or services of one person or group of people of many vendors to differentiate it from the exit of the competitors
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers."[1] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company
•Maybe you want your product to be seen as the ticket to an adventure or a brand new life or a second chance at youth. This approach is often taken by upscale food companies that sell products like goji berry juice or sprouted grain granola bars.
•Maybe you want to present your brand as smart and cutting edge. Being seen with your product will make customers feel cool, like they’re in a special club. Brands like Urban Outfitters and Apple take this approach.
•Another approach would be offering your customers a reliable, completely trustworthy option that will never let them down. This is a good approach if you’re selling a product that should never malfunction, like tires, or if you’re building a brand for your law practice