win-win situation. Information sharing, clear communication,
recognition of mutual benefits, and a high level of cooperation
lead to the increasing likelihood of supply chain relationship
success (Bowersox and Closs, 1996). Alignment of the goals and
optimization procedures of individual actors in the chain may be
enhanced by providing insight into the effect of opposing goals
on performance. Therefore, a well-defined PMS should give an
insight into the contribution of individual chain actors to the
performance of the entire chain