In recently years the competition for business are increase. Design and communication technology plays significant role in current world for it’s long-term benefits. The most people are realize to used and interest into your products. The business can be succeeded by creating identity and the difference to the organization. It give more attention to make satisfaction and try to develop a good products for costumers. These are the reason why I would like to learn about this particular design and Innovation, a bachelor’s program at the faculty of Design Strategy and Innovation , Brunel university is an inevitable choice for me.