Chevron (Thailand) Ltd, marketer of the Caltex brand, plans to sustainably grow its retail business.
The company aims to expand its Caltex-brand service stations with a focus on quality locations such as strategic highways
and key provinces nationwide.
The company will also continue to expand its cooperation with retail partners to enhance offerings and services for
motorists. At the same time, it will work to reinforce brand awareness and broaden its reach with the younger customer
base.
Country chairman and general manager for products, Salman Saadat, said the company is committed to enhancing its
presence in Thailand by working with current retailers and new investors to add new Caltex branded service stations in
Bangkok and other provinces to cater to demand and growth of the market.
In 2015, Chevron opened 23 new Caltex fuel service stations. This year, the company said it would continue its effort to
expand Caltex service stations from nearly 370 existing sites, focusing on key locations such as strategic highways and
key c to better serve the motorists and transportation sectors.
Chevron Thailand Ltd is also tapping technology to reach out to a new generation of motorists.
He added that the company will tap products "digital marketing" strategy through social network and online media in order
to broaden our reach to cover new younger customer base.
Its "Caltex Thailand Facebook" has attracted more than 360,000 fan-page likes and its activities continue to gain
overwhelming positive feedback from the visitors.
"We are proud that Caltex is ranked No 1 in the fuel service station category in "Thailand's Most Social Power Brand 2015"
survey conducted by BrandAge Magazine," he said.