sponsored program an advertiser purchased that year to go to a grade specific edition (s) would also be distributed to the class along with their weekly issue. Advertisers were given the opportunity to run a sponsored program for any week that the weekly issues were published. When a sponsored program was purchased it would ship in the bundle along with the grade edition the advertiser had paid for it to be distributed to. It was the job of the sales and marketing department to find advertisers and get them to purchase a sponsored program. Sales representatives met with potential advertisers and explained what their in-class magazine was capable of, typically highlighting the fact they had the ability to reach a large number of children, which was something that advertisers had a difficult time accomplishing. Once an advertiser showed interest, the marketing department created a proposal that would suggest possible ideas for sponsored programs that the advertiser could purchase. Advertisers were also given a list of pricing options, which came from the in-class magazine business office, depending on how much they wanted to spend for a sponsored program. Advertisers were also given the option of selecting which students their program would be distributed to. Advertisers were able to select which grade edition they would like their sponsored program to ship with. Once an advertiser purchased a sponsored program the marketing department began to develop it