The residents of Sao Paulo in Brazil do not have to look at advertising in the street any more. Companies cannot advertise outdoors any longer. That means an end to the city's 8,000 billboards.
The law was introduced by the Mayor of Sao Paolo, Gilberto Kassab in January 2007. He said that the city authorities need to fight pollution. and that the visual pollution' of outdoor advertising is one of Sao Paulo's biggest problems.
Advertisers who do not respect the new law have to pay a fine. In the first nine months the city collected $8 million from companies who