The study presents profiles of solo travel (the test group) compared to all other travel (the control group), using the Swiss population as an example. Recent census and literature indicate that solo travel is among the fastest growing segments (Opaschowski, 2006; Jordan and Gibson, 2005; Mehmetoglu, Graham, and Larsen, 2001), driven by shifts in social structures as well as lifestyles. An active, aging population, the phenomena of childless couples and later marriage, and especially a rising population of singles have combined to produce a substantial change in travel and leisure demands.