. Demand Side Management (DSM)
The general principle of DSM is to include the end-user loads as part of the electricity system control. DSM has commonly been used to encourage and influence customers to change their electricity use pattern in order to reshape the load profiles according to utility needs [11].
DSM is utilized to reduce the peak load and shift it to off-peak periods in order to defer building new power plants and transmission lines. DSM can reduce both energy consumption and electricity operation costs. DSM can also benefit consumers by reducing their energy bills and improving service. [12].