1. CasiosG-Shock, Baby-G, Edifice and Pathfinder as sub-brands are targeted for different groups and marketed accordingly. Thus, targeting for each sub group is clear and focussed.
2. Casio is been positioned as being technology advanced. Casio designedworld’s first LCD watch having a full auto calendar. This, with many other innovations are synonymous with the brand image
3. Casio has sponsored events in the area of sports that can prove beneficial to the brand image
4. Considered value for money and excellent quality
5. Casio brand is protected with 1,986 registered trademarks in 187 countries around the world