McDonald’s continues to focus on managing capital outlays more effectively through prudent and strategic expansion.
In 1998, the company added 1,668 restaurants system-wide (whether operated by the company, franchisee or joint venture), compared with 2,110 in 1997 and 2,642 in 1996.
In 1999, McDonald’s expected to add about 1,750 restaurants with a continued emphasis on traditional restaurants primarily in locations outside the USA.