Context-Rich Systems
Last year we also talked about personalization for websites and experience management, which is really just another way to talk about context — albeit a simple form of context.
Context-Rich systems go deeper than personalized websites, though. They are systems that pull in a number of diverse signals about the user and their context -- from their location, to the weather, device they are on, speed they are traveling. And like personalized websites, context-rich systems can adjust content, display, and input methods based on the user’s current situation. They will allow better feedback for the user and they allow the user to perform more through the website by linking together disparate services seamlessly.
In 2015, personal ecosystems will start to form as people bring more and more internet-connected devices into their home and businesses. In the past, when companies have tried to take advantage of Context-Rich Systems, they have applied old paradigms of understanding (hence why internet-connected fridges are the butt of many jokes) to the new technologies. But the companies that realize the possibilities in a way that doesn’t disrupt their customer’s lives, they will truly leap ahead.