Procter & Gamble the large U.S. consumer products company has a well-earned reputation as one of the world's best marketers. P&G manufactures and markets more then 200 products that it sells in 130 contries around the world. Along with Unilever,P&G is a dominant global force in laundry detergents,cleaning products,personal care products,and pet food products. P&G expanded abroad after World War II dy exporting its products,brands ,and marketing policies to Western Europe,initially with considerable success. Over the next 30 years this policy of developing newproducts and marketing strategies in the United States and then transferring them to other countries became entrenched. P&G's adaptation of marketing policies to accommodate country differences was minimal. In general, products were developed in the United States,manufactured locally, and sold using a marketing message created in Cincinnati.