The customer-facing technology transformation at JetBlue ramped up three years ago with the appointment of its new CIO, Eash Sundaram. He says JetBlue needed to be about customer service and technology as much as it was about getting passengers to their destinations.
“We think of ourselves as a customer service company that happens to fly planes,” says Sundaram. “So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs.”