The Pentathlon Framework presented by Goffin & Mitchell (2005) includes two very important aspects in an
innovation process: an innovation strategy (e.g., goals, communication, technology and measures of innovation) and
the people and the organization (e.g., culture, reward and recognition, appraisal). The framework contains an
evaluation of technical skillset (technology) with soft (social science) skillsets into five elements of innovation
management. This framework may allow managing innovation projects but it may not be used as an integrated
methodology as research show that innovation has not yet reached its level of maturity and organizations have to
make use of other social science disciplines such as cognitive engineering to face this challenge (Goffin & Mitchell,
2010). The emphasis hereby is to combine the soft skills and technical skills to achieve a better result.
The Pentathlon Framework presented by Goffin & Mitchell (2005) includes two very important aspects in aninnovation process: an innovation strategy (e.g., goals, communication, technology and measures of innovation) andthe people and the organization (e.g., culture, reward and recognition, appraisal). The framework contains anevaluation of technical skillset (technology) with soft (social science) skillsets into five elements of innovationmanagement. This framework may allow managing innovation projects but it may not be used as an integratedmethodology as research show that innovation has not yet reached its level of maturity and organizations have tomake use of other social science disciplines such as cognitive engineering to face this challenge (Goffin & Mitchell,2010). The emphasis hereby is to combine the soft skills and technical skills to achieve a better result.
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