This Research aims to study behaviors, attitudes, factors affecting purchase, and demands from consumers for jelly products by questionnaires. Survey the consumers were age 12-60 years. The results showed that most consumers like of consuming soft jelly in the highest level. Frequency of eating jelly of consumer at the rate of 1-2 times per month, 47 % purchased the jelly products in convenience store. Factors affecting the purchase of jelly products all 12 factors which are very important level. Consumers shall pay attention to the jelly products for health at the rate of 96%. The type of superfruits as required by consumers is strawberry, color of jelly is natural color of superfruit and In the case where there were jelly products for health sold in the markets, 96.8% of consumers would make decision to purchase them.