Nike, Inc.’s mission statement has evolved over time to accurately represent the company’s business situation. Nike’s vision statement remains a matter of speculation, considering the scarcity of information from the company regarding its corporate vision. A company’s mission statement states the general courses of action for business development, while the vision statement gives a picture of the future condition of the business. In Nike’s case, the mission statement is a prominent guide for strategic formulation. However, the vision statement requires development to suit Nike’s aims and business situation. As a leading producer of sports shoes, apparel and equipment, Nike Inc. must maintain vision and mission statements appropriate to the business and global market.