In June 2012, the company began implementing the Microsoft SQL Server Parallel Data Warehouse (PDW). In addition to boosting performance and analytics capabilities, MEC knew it would gain faster time-to-market. A prebuilt appliance with software, hardware, and networking components already installed, SQL Server PDW would simplify deployment as well as provide built-in BI tools.
Working closely with the Microsoft Services Premier Support team, MEC began implementing its new CookieCutter application with SQL Server PDW. The company can use SQL Server Integration Services to access and transform large volumes of data from virtually any source. Client teams and data technology specialists then work with a variety of analytics and visualization tools. For example, specialists can use SQL Server Analysis Services to build complex queries, and business users can quickly model data with SQL Server PowerView, an interactive data visualization feature in SQL Server Reporting Services.
SQL Server in-memory technologies such as the xVelocity memory optimized columnstore index also significantly speed query performance.
The solution runs on the HP Enterprise Data Warehouse Appliance. Launched in May 2013 in the United States, CookieCutter is now rolling out worldwide. Multiple clients are already using the service, Xerox and Michelin being the first to onboard onto the new platform for digital attribution.
In June 2012, the company began implementing the Microsoft SQL Server Parallel Data Warehouse (PDW). In addition to boosting performance and analytics capabilities, MEC knew it would gain faster time-to-market. A prebuilt appliance with software, hardware, and networking components already installed, SQL Server PDW would simplify deployment as well as provide built-in BI tools.
Working closely with the Microsoft Services Premier Support team, MEC began implementing its new CookieCutter application with SQL Server PDW. The company can use SQL Server Integration Services to access and transform large volumes of data from virtually any source. Client teams and data technology specialists then work with a variety of analytics and visualization tools. For example, specialists can use SQL Server Analysis Services to build complex queries, and business users can quickly model data with SQL Server PowerView, an interactive data visualization feature in SQL Server Reporting Services.
SQL Server in-memory technologies such as the xVelocity memory optimized columnstore index also significantly speed query performance.
The solution runs on the HP Enterprise Data Warehouse Appliance. Launched in May 2013 in the United States, CookieCutter is now rolling out worldwide. Multiple clients are already using the service, Xerox and Michelin being the first to onboard onto the new platform for digital attribution.
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