• 2. WHO ARE YOU TALKING TO?
• A good PR practitioner will tell you that it’s worth determining who your audiences are. Every single one. Segmentation is vital. It’s not enough to say “news media.” You better know which publications, and which journalists you want to talk to.
• If you divide your audiences accordingly, it makes it easier to determine how much influence they have on your business or in your market. And, you’ll be better able to tailor messaging that really speaks to each audience.