The subsectors of the tourism industry most affected by climate change will be smaller fixed-site operators or destinations,which rely heavily on a single natural attraction such as snow,reefs,or wildlife which happens to be particularly susceptible to climate change. Even in these cases,however, there are opportunities to reposition either the product or the target market segment so as to maintain revenue. The key in these cases will be fore thought and innovation,to maintain a competitive position as corresponding adjustments occur worldwide.