A similar approach to recruiting was adopted by MBS in Singapore. The
company adopted the Be Magnificent campaign that has resonated well among
potential recruits. However, subsequent policies and practices of the company were
not as successful. Since the majority of recruits did not have prior casino environment
experience, hiring criteria had to be modified to reflect this challenging reality. Also, in
a rush to open the property, many employees did not receive the level of training needed
for them to effectively carry out the roles associated with their job. The net impact was
widespread guest dissatisfaction in the first few months of operations.