4. PEST Analysis (Factor Affect Business)
Political factor and economical factor (in our opinion both are related to each other as the our economics is the result of politics)
“The car prices in Australia fell 2.8 per cent in 2014 according to the ABS, even though the dollar depreciated 15 per cent, but it shows that the main reason was not about the dollar.
It was the fact that so many people are losing their jobs as a result of the closure of car industry. The modern auto factories employ robots and people are not necessary anymore.
Refer to the above article from ABC news, the Australian inflation situation could affect the purchaser or decision maker as people are risking the job losing. When it comes to the time like this, consumers tend to save money in their pocket and review on the social media more on the features of the car and also the value to their money.