The controversy over high lead content in Nestle's Maggi, which led to ban and recall of the top instant noodle brand in the country, has apparently impacted sales of rival brands too in the Rs 3,800-crore instant noodles market.
"The consumer's trust from the category as a whole is gone. Consumers aren't picking up other brands as well," the CEO of one of the country's biggest organised retail chains said on condition of anonymity.
The CEO of a national company that sells instant noodles said, "Sales of our brands have dropped by more than three-fourths over the past one week. We don't know how long this will last."