7.2 Break-even Analysis
We estimate our monthly revenue break-even at $66,395, with a per-unit variable cost of 60% and fixed monthly costs of $26,558. Our targeted break-even month is October 2005.
Management Team
The company CEO is Michael Horne. Michael has eight years of experience as the owner and manager of Palookaville, a live entertainment venue in the Santa Cruz area. The management team is headed by owner Wes Anthony. As a professional musician and teacher, Wes is uniquely qualified to develop an entertainment and education venue. Wes holds a Masters degree in Music from CSU San Diego and has extensive restaurant experience as a cook, waiter, and bartender.
Administration and Operations
Each revenue stream is managed by a Division Chief. Each of these staff positions is detailed in the Personnel plan. The Division Chiefs are responsible for the day-to-day operations of the venue. The Division Chiefs will report directly to Wes Anthony, who will assume all administrative and management responsibilities.
Finance
The company's bookkeeping, payroll, and tax reporting will be outsourced. This cost is represented in the Profit & Loss under the General And Administrative line item. The company's accountant is Bob Mason, CPA. Bob is owner of Coast Financial Services of Santa Cruz, CA. Coast Financial will additionally provide payroll services support.
Consulting Services
Additional marketing and employee training will be provided Jon Taffer. Jon specializes in providing hospitality business development for owner/operators through his award-winning business evaluation and rejuvenation services. Jon can provide a full market study and competitive assessment for the venue.