Thirdly, the CNTO has created
a trade advertising campaign to promote the new brand positioning to the U.S. travel community. Cur- rently underway, it features "Ancient Treasures. Modern Wonders" and highlights the new China branding. It features some of the newer niches like Luxury Travel and Soft Adven- ture that had been available only
on a very limited basis until now.
In other words, "China Like Never Before." To view the video and the new advertising campaign, please go to www.chinalikeneverbefore.
com/branding.