Is the right structure in the wrong situation?
The way to deal with the right structure in the wrong environment may be to change the environment, not the structure. Often, in fact, it is far easier to shift industries or retreat to a suitable niche in an industry than to undo a cohesive structure. Thus the entrepreneur goes after a new, dynamic environment when the old one stabilizes and the bureaucracies begin to move in. when a situation changes suddenly-as it did for oil companies some years ago-a rapid change in situation or structure would seem to be mandatory. But what of a gradual change in situation? How should the organization adapt, for example, when its long-stable markets slowly become dynamic?