Strengths
- MTV dominates the young adult population due to its association to pop culture (Music, films, fashion, and other forms of entertainment such as award shows).
- Has ―appeal to advertisers that support the station and make it successful.
For example, during VMA’s (video music awards) companies such as PepsiCo and Ford jump at the opportunity to get the largest commercial slots.
- MTV is a launch pad for thriving artists.
- Once they are on MTV they can represent the top successful artists of the time.
- MTV is an expanding network, opening up to locations such as India and China and adapting to their cultural and regional differences.
- MTV has tremendous support for social and political issues, which strengthen and influence its viewers to take a stand for what they feel is right in and for the world