Responsible for propose the proper offering according to market needs, identify gaps before planning and implement product launching, and provide market information related to responsible product to support company target achievement.
Define, create and cooperate with Marketing Communication team to launch promotion subject and tools; conduct and be the trainer for product training; participate in the exhibition and draft the article concerning to responsible product in order to achieve the turnover growth of responsible products.
Define market segment in cooperating with Sales Engineer, propose the effective channel for reponsible product.
Analyze and monitor competitors to ensure the competitiveness in the market.
Propose price positioning and set up price list in order to achieve gross margin.
Plan and conduct technical and commercial training in order to develop products and market knowledge.