It can be tempting to heavily compress your audio, because of the presence it adds and the increased warmth. Add too much, however, and the programming becomes fatiguing. Take drive-time radio, for example. The DJs scream and yell, the traffic report cuts in, advertisements blare, and each-and-every-word-is-as-loud-as-possible. Sure, it gets your attention, but after awhile it drives you nuts.