It is likely that when a person has been a member of a focal
organization in a variety of roles, the perceived sense of oneness with the
organization may be strengthened. Thus, behaviors that increase contact and
role variety, such as purchasing season tickets or joining a university booster
club, should be positively related to identification. We hypothesize that the
number of associations an individual has with a focal organization should be
positively related to identification. Associations in this study refer to the
number of different forms of participation an individual has with a university
and team:)