Following this, the study protocol was developed and the goals, objectives and expected results were finalized. The next step was to identify potential candidates for the MSG's. This was done with the coordination of Integrated Child Development Schemes (ICDS), Non- Government Officials (NGOs), local leaders and primary school teachers. This was followed by deploying and training the resource persons for the project. In the period between January and December 2007, a total of 48 ‘facility/block level trainers' were selected from 6 blocks (8 per block) and trained over a 7 day period using the International Baby Food Action Network (IBFAN)/WHO/UNICEF/Breast Feeding Promotion Network of India (BPNI) 3-in-1 training modules (an integrated course on breastfeeding, complimentary feeding and infant feeding and HIV)