High Velocity fashion
Production takes place in small batches, with vertical integration into the manufacture of the most time-sensitive items. Products are shipped directly from Zara’s central distribution centre to well-located and attractive stores twice a week thereby eliminating the need for warehouses and keeping inventories low. Even more importantly, Zara is able to originate a design and have finished goods in stores within two to four weeks in the case of entirely new designs, and two weeks for modifications (or restocking) of existing products.