As mentioned previously in the report, Gap, Inc. has numerous core businesses which
service different customer bases. Banana Republic’s products are aimed at providing
customers with the hip modern products. Gap stores offer an extensive selection of
classically styled, high quality, casual apparel at moderate price points. Old Navy offers
fashionable yet cheaply priced apparel. Piperlime offers customers an assortment of the
leading brands in footwear, handbags, apparel, and jewelry for women and footwear
for men and kids. Athleta offers customer’s high quality and performance-‐‑driven
women’s sports and active apparel and footwear. With such a broad product line it
might seem that Gap has an unassailable market position.