Microsoft’s AdCenter (or AdQuality) is a competitor to the Google Advertising programs like AdSense. After the integration of the Yahoo-Microsoft search allinace and the advertising framework, it is still a distant No. 2 behind the Google offerings. It makes sense to study the Microsoft offering from the perspective of the 4PMarketing Mix. It would help in determining the unique selling point of the product or offering.
Product
For the Microsoft Ad Quality group, the anti-malware product would interact with the customers who include the advertisers, publishers and end users or customers. They are important to the sustenance of the AdCenter business.