Primary research
Fifteen focus groups (one per borough) were
held at a variety of venues across Cheshire
and Merseyside identified in the mapping work.
Each focus group was conducted with a
specific cohort with responsibilities for caring
for preschool children, like single mothers,
grandparents, first-time parents, non-white
ethnic groups and Sure Start Children‟s Centre
nursery workers. The aim of these groups was
to form an understanding of the target group‟s
lives and to identify factors affecting the
problem behaviour (unhealthy eating).
Questions about shopping and media
consumption were also asked.