A plant variety of a cer-tain crop can be considered as part of an agricultural technology.∗Corresponding author.E-mail address: aart.osman@gmail.com (A.M. Osman).Technology and innovation systems literature teaches us that tech-nology development is embedded in an institutional environment(e.g. legislation, financing system, values) that influences the final out come of the technology development process [see e.g. 4–6].