3. A solution messaging platform – how readily you can focus on the problems facing your customers, relate and then develop solutions which work. In all likelihood, your organization will have available more solutions than any one customer will ever require. You have to be able to develop a concise set of issues which have high relevance to customers, develop specific solution to those problems and then deliver those various components in ways which customers understand and value. All of these various issues need to be looked at in order for you to evaluate whether or not your solution messaging platform is functioning to maximum effectiveness