In a company press release when the VEP was first announced, Chairman Bill Ford commented that
“this innovative and unprecedented plan reflects our confidence in the outlook for our business and an absolute commitment to rewarding our shareholders.
This action is indicative of the new mindset at Ford Motor Co. and our confidence in the future.
It is shareholder-friendly because it offers all shareholders an option, the choice of cash or increased ownership.”
He added that by allowing the distribution of common shares to holders of Class B stock, the VEP would more closely align the interests of all Ford stockholders.