Subway is the same as other businesses that hopefully to gain the most profit for the
company. According to Liutu and Course Hero, if subway wants to have more profit and
want to expand their market shares, they should get more franchisees. As the subway slogan
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is to “eat fresh” so this can make a good achievement for subway because this slogan can
make people remember easily and it’s attractive to franchisees and customers. Therefore, if
they improve their advertising by spending some money to make a good advertising and
make it different from others, it can create a good brand image for the company and can gain
more customers.
Next is to focus and find the main customer, and there should be the group of
teenagers and group of family. First, young people or students normally like to go with their
friends for eating or hanging out. And we also know these people they like to spend time on
using social media or chatting online and using internet. By accessing them, subway can use
internet as the channel to connect and promote to them for example; using hyperlink or popups
on popular website. So to use online marketing will fit very well with them. Second,
family sometimes includes by many people in family so subway can give promotion which is
focused on family promotion like kid’s menus or family menus. And important is about
promotion, not only family but others also should be considered about for example free
drinks or other performances.
Subway should develop or set up some performances or services, for example;
delivery in more places and they can do this through online website or phone call. In addition,
subways restaurants should consider about new products. They should create more products
to meet more needs of people or customer. But important thing is to focus on customer’s
preferences. As subways prepare food in front of customers so how can they arrange their
meat, vegetable and sauce to be fresh and clean material that is very necessary to be
emphasized especially in hot season. Moreover, indoor restaurants of subway need to
generate good environment to make customer feel happy and comfortable to eat and walk in.
Subway got the same problem with other fast food restaurant about low employee’s
salary. That makes employees has no motivation to work. The company should solve by
paying little more salary for the employee so they will be happy and try to work harder, this
can help company to decrease the rate of employee turn-over and increase profit.