Companies achieve competitive. idvantage through acts oi innovation. The}: approach i.
tinova-| tion to its httiadest sense, including both new tech-'nologies and new watts oi doing
things. Tllcv ner-ceive a new basis For competing or iuid iictter means for cntnpertng in old
ways. irtnovation can he matti-tested in. 1 new product design. a new ptotiucticn pro-cess, a
new marketing approach. or a new'n'a} r of conducting training. i"-iuch innovation is
nitintlanc and incremental, depending more on it ciirtiiilatiun of s_i1-tall insights and ...