Furthermore, the store managers are equipped with special devices to make quick and accurate exchange of market data possible (Ferdows et al. 2003). The salespersons in the Zara stores are equipped with wireless handsets to communicate the inventory levels to the store manager at the closing time in the evening. The store managers use internet-connected phone lines to pass the numbers on to the design/order and distribution departments (Heller, R. 2001). Zara stores hold very low levels of inventory. Because of this, it happens very often that the shelfs are empty at the end of the day. So, the stores are dependent on regular replenishment with the newest designed products.