The empirical results indicate the important effects of nationality (individuals are likely
to travel within their own country even after controlling for distance effects), traveler
demographics, travel companionship arrangement, traveler preferences and perceptions, and
trip/destination characteristics on holiday destination and travel mode choice. These results have important policy implications not only for each country within the European Union, but also for countries and regions around the world. For instance, people are more likely to stay within their countries on vacation travel, and larger families with young children are particularly likely to travel short distances. Thus, a country’s tourism industry would do well to aggressively market its tourism products to retain citizens of its own country. Targeting large families with young children for such marketing campaigns may be particularly beneficial. Tourists are more likely to travel longer distances if they are familiar with languages and if they have consulted written materials about distant countries. Countries should therefore target other countries with similar languages, and consider investing in the production and distribution of written materials about their country